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22 Apr, 2014 (Tuesday)

            
PACIFIC ONLINE(543)
Analysis¡G
Recently there are fund inflows to Pacific Network (543)`s Automotive Website PCauto listed in the U.S. The Group`s annual revenue increased by 18.5% yoy to RMB 847 million, profit attributable to shareholders increased by 7.3% yoy to RMB 253 million. Calculated by the earnings per share RMB 23.34 cents and the closing price of $ 4.54 on Thursday, historical P/E only 15.5x, which was much cheaper than the 40x of Yiche.com and 50x of the Autohome.com. The shares price rose in early March, to the highest $ 6.78, and fell back to $ 4.28 weekly low, cumulative drop of about 37%. (I do not hold the above stock)
Strategy¡G
Buy-in Price: $4.50, Target Price: $5.00, Cut Loss Price: $4.25

SHINEWAY PHARM(2877)
Analysis¡G
Shineway Pharmaceutical (2877) had announced Q1 financial data, the turnover increased by 10.7%. The net profit for FY13 also rose 5.6%. According to the group`s published information, Shineway will continue to implement its strategic plan, to get into the healthcare services sector through joint operation with the local hospitals. This would help in developing new business as well as provide complementary support to existing drug business, and we expected this would thus promote the company`s long-term stock price.
Strategy¡G
Buy-in Price: $13.66, Target Price: $15.70, Cut Loss Price: $13.20


NETDRAGON (777.HK) - Look forward to the contribution of new business

Company Profile

NetDragon Websoft Inc. is the leading online gaming and mobile-internet services company focusing on the PRC market. The company researches, develops and operates MMORPG and mobile games.

Intensive competition on the online gaming business; a large part of earnings was generated from the disposal of 91 Wireless: According to the company annual report, the adjusted turnover for FY13 grew 7.12% to RMB 885 million, while there was a substantial increase in attributable net income of 157 times to RMB 6.141 billion. This is mainly due to the company disposed its entire 51% of interest in 91 Wireless to Baidu in exchange for a total consideration of approximately RMB 6.7 billion in August 2013. Since then, the company will focus on the game development and operations in its mobile business. However, according to the annual report, the company's online games peak concurrent users (PCU) decreased 8.45% yoy and 6.47% qoq, while the average concurrent users (ACU) also dropped 7.32% and 1.48% respectively. This reflects the company began to lose market share in the extremely competitive online gaming market, and it was necessary to introduce new games in order to restore its market share. In FY14, NetDragon had scheduled to launch 6 new games, including MMORPG, web games and mobile games. It will also launch new patches for its existing games, in order to extend their product life cycles.

A sudden rise admin costs, it is expected to resume normal in the coming year: The administrative expenses in FY13 suddenly increased by more than 70%, reached RMB 366 million, we believe that this was the one-off related expenses for the proposed spin-off listing and the disposal of 91 wireless during the year. We expect that the cost to revenue will restore to normal in FY14

Revenue from online education unforeseen: Selling off the highly competitive wireless platform business in the Red-Ocean with high gross consideration perhaps an appropriate decision. However, the ability of contribution for the Blue-Ocean online education business was still a doubt. NetDragon planned, through enriching the content of its "open educational cloud platform" and connecting to PCs, smart phones, tablet computers and other terminal equipments, thereby to expand its market share and thus revenue. Therefore, the company had entered into an agreement with Foxteq and Vision Knight Capital, and set up two joint venture companies to jointly develop and operate the online education applications market. It was expected the company will gradually increase the revenue mix of the new business, and that would reach over 20% of total revenue in FY16.

Sufficient cash balance for M&A opportunity: After the sales of 91 Wireless, the company distributed a one-time special dividend of HK $ 7.77 per share, a total of RMB 3.13 billion. However, after the cash dividend payment, NetDragon still held more than RMB 44 billion of cash equivalents. This provided sufficient capital for the potential merger and acquisition opportunities.

Valuation: Based on the highly competitive online gaming market faced by the company, while contribution from the online education business is still a doubt, we temporarily give "neutral" rating, with target price HK $ 14.64. This is calculated from the core business valuation of HK $ 5.95 (Forecasted P/E of 7.0x for FY14) plus the discounted 20% of rich cash on hand, valued HK $ 8.69 per share.

Potential risks:

Intensive competition in online and mobile games business, revenue growth slowed down or even reduced

Failure to control costs effectively leaded to increasing ongoing expenses

The new online education business cannot achieve the expected return

Financial Status

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Recommendation on 22-4-2014
RecommendationNeutral
Price on Recommendation Date$ 13.960
Suggested purchase priceN/A
Target Price$ 14.640
Writer Info
Kay Ng
(Research Analyst )
Tel: +852 2277 6751
Email:
kayng@phillip.com.hk

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Phillip Research - Hong Kong ½÷¥ß¬ã¨s³¡ ¡V ­»´ä¤Î¤¤°ê
Company Stock Code Last Update Suggestion Target Price Price on Recom
Mainland Financial Xingyu Chen (86) 2151698900-105chenxingyu@phillip.com.cn
China Construction Bank93915/04/2014Buy6.75.52
Bank of China398807/04/2014Buy4.13.38
Transportation and Automobiles Zhang Jing (86) 2151699200-103zhangjing@phillip.com.cn
China Southern Airlines105517/04/2014Accumulate2.62.43
GAC223809/04/2014Accumulate 9.578.6
Mainland Property Geng Chen (86) 2151698900-113chengeng@phillip.com.cn
RUI ON LAND27221/03/2014Accumulate2.21.92
NEW WORLD CHINA LAND91712/03/2014Accumulate5.55.14
Insurance Xingyu Chen (86) 2151698900-105chenxingyu@phillip.com.cn
Properties Dennis Wu (852) 2277 6751denniswu@phillip.com.hk
Hysan Development001418/03/2014Accumulate36.833.35
Sun Hung Kai Properties1616/01/2014Neutral101.196.6
Hotels and Entertainment N/A N/AN/A
Galaxy Entertainment Group2716/04/2014Accumulate7868.7
New Energy  
Huaneng Renewables95810/04/2014Buy3.192.64
CT Environmental136326/03/2014Accumulate7.026.21
Food, Beverage and Retail Dennis Wu (852) 2277 6751denniswu@phillip.com.hk
CSPC Pharmaceutical Group109304/04/2014Neutral6.966.66
Sa Sa International Holdings17825/03/2014Accumulate7.36.8
Telecommunications  
China Communications Services Corporation55214/04/2014Buy 4.83.71
Hutchison Whampoa1311/04/2014Accumulate119107.5
Oil and Gas Geng Chen (86) 2151698900-113chengeng@phillip.com.cn
PKOS217824/02/2014Accumulate43.5
China Oilfield Services288307/02/2014Buy2720.5
Software & Service Kevin Cheng (852) 2277 6626kevincheng@phillip.com.hk
NETDRAGON77722/04/2014Neutral14.640.000
Tencent Holdings70008/04/2014Buy680501.5

Information contained herein is based on sources that Phillip Securities (Hong Kong) Limited and/or its affiliates ( the ¡§Group¡¨) believe to be accurate. The Group does not bear responsibility for any loss occasioned by reliance placed upon the contents hereof. The Group (or its employees) may have interests in relevant investment products. For details of different products¡¦ risks, please view the Risk Disclosures Statement on http://www.phillip.com.hk.

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